"Squiggle" is a series of 5 passport-sized booklets created to educate women and young girls about their vaginas: what's normal about appearance, discharge, infections to look out for, and how to approach masturbation (with or without sex toys). It's meant to encourage comfort and confidence in an area women are often pressured to feel ashamed of, as well as to encourage a healthy sex life and self-image.
The name "Squiggle" comes from the variations in cover icon for each booklet, which are representative of all the different shapes women may see in their own vaginas. As squiggles can be endlessly different, this system allows for future booklets to be added to the series.
The imagery used is also continuously ripe: fruit dots the pages so as not to make them too monotonous or graphic, but to provide a sweet, juicy innuendo.