GOOGLE PIXEL 4
Inspired by the Bauhaus school’s elegant modernism, Pixel 4 is an exercise in playful simplicity. Designed at BUCK with the most talented and lovely team.
Our challenge was to communicate the ease of use, integration of hardware and software, and to utilize the Google primaries in a way that brings sophistication (as it’s very easy to veer into child-like territory with their palette). We explored ways to connect our graphic minimalism to the industrial design of the device -- finding interesting and unexpected ways to show off the hardware.
For full credits and more information on the extended campaign, here’s BUCK’s case study.
Our challenge was to communicate the ease of use, integration of hardware and software, and to utilize the Google primaries in a way that brings sophistication (as it’s very easy to veer into child-like territory with their palette). We explored ways to connect our graphic minimalism to the industrial design of the device -- finding interesting and unexpected ways to show off the hardware.
For full credits and more information on the extended campaign, here’s BUCK’s case study.
